Owners are increasingly opting to feed a complete food to their pets, so the responsibility to provide the correct levels and balance of proteins, carbohydrates, fats, vitamins and minerals required, falls in one place.

In the same way that we're careful to make sure we eat a good and balanced diet, care needs to be taken when thinking about your dog - there are over 35 essential nutrients required to be present in your dog's diet. If one nutrient isn't included, or is at too low a level, your dog is like a car with a missing part: sooner or later something will not function properly. It is not an easy process to formulate the ideal dog diet, which is why V-dog draw's on knowledge and experience from so many sources.